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Lacoste

logo lacoste color-1                                   

 

THE BIG LEAP FILM:
"LIFE IS A BEAUTIFUL SPORT"

LACOSTE LAUNCHES ITS NEW BRAND SIGNATURE WITH "THE BIG LEAP" FILM DIRECTED BY SEB EDWARDS AND, TO DATE, THE RECIPIENT OF NUMEROUS INTERNATIONAL FILM AWARDS.

The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever.

The history of Lacoste is the story of a tennis legend René Lacoste, whose inventions changed the entire sport and revolutionized the clothing industry forever. 
 
BORN IN 1904, RENÉ LACOSTE WINS HIS FIRST TOURNAMENT AT AGED 17 AND THE FRENCH OPEN FOR THE FIRST TIME IN 1924. THE PRESS NOTE HIS PERFECTIONIST APPROACH AND PREDICT A PLAYER OF GREAT CLASS.

THE ALLIGATOR

1923    :    CRITICAL PRESS ACCLAIM FOR RENE LACOSTE'S STRENGTH AND PERFORMANCE QUICKLY FOLLOW.
HEARING OF A BET OVER AN ALLIGATOR SKIN SUITCASE, A JOURNALIST NICKNAMES HIM THE "ALLIGATOR".

 

TEN TITLES

VICTORY FOLLOWS VICTORY. RENÉ LACOSTE WINS 10 GRAND SLAM TITLES AT THE FRENCH OPEN, WIMBLEDON AND FOREST HILLS.

1926   THE FIRST CROCODILE 

INSPIRED BY HIS NICKNAME, LACOSTE ASKS HIS FRIEND ROBERT GEORGE TO DESIGN A CROCODILE.
THE NOW FAMOUS LOGO MAKES ITS FIRST APPEARANCE EMBROIDERED ON THE BLAZER OF RENÉ LACOSTE.
 
TENNIS BALL MACHINERENÉ  : 1928
LACOSTE INVENTS THE TENNIS BALL MACHINE TO IMPROVE HIS TECHNIQUE.
THE MACHINE WILL TRAIN GENERATIONS OF PLAYERS.
 
"INVENTOR !
IF I HAD TO PRINT A TITLE ON MY BUSINESS CARD, THIS WOULD BE IT. I HAVE BEEN INVENTING ALL MY LIFE."
 
PETIT PIQUÉ, 
THE LIGHTWEIGHT, DURABLE, LOOSE-KNIT COTTON "PIQUÉ" INVENTED BY RENÉ LACOSTE IS OUR SIGNATURE FABRIC.
MORE THAN JUST A MATERIAL, IT HAS ALSO BEEN INTERPRETED AS A TEXTURE AND PATTERN.
 
lacoste